Ch. 05 — Inside the Catalog
A 15-page catalog,
meant to be explored online.
The attached catalog set is now the source throughout: three key spreads lead in, then the full sequence opens as a fullscreen presentation or a read-only online viewer.
View the full deck
Open the presentation or the online reader.
The catalog is now kept view-only inside the site: one immersive fullscreen flow, and one continuous page-by-page reader.
Section index
- 01Cover
- 02New Collection Overview
- 03Lime Mint Feature
- 04Built With Nature in Mind
- 05Brand Story
- 06Ingredient Philosophy
- 07Lime Mint Deep Dive
- 08Wild Berry Deep Dive
- 09Mango Passion Deep Dive
- 10Yuzu Lemon Deep Dive
- 11Black Grape Deep Dive
- 12Lifestyle Moments
- 13Retail & Shelf Appeal
- 14Packaging & Sustainability
- 15Refresh Naturally
Notes on the system
The catalog now follows the attached 15-page sequence, preserving the cover, collection overview, flavor deep dives, lifestyle usage, retail context, and closing contact spread.
Typography stays rooted in the editorial display/body pairing already used across the Verdeva case study, keeping the reading experience elegant and legible.
Flavor coding moves from soft greens through berry, mango, citrus, and grape, while the neutral paper field keeps the system consistent between feature pages.
The online reader intentionally avoids downloadable PDF controls and keeps the catalog inside the project experience.